The entrance should be attractive
Tenants reject many rental houses simply because they did not like it as they walked into the house.
Who has not heard of love at first sight or may be, experienced it? Much has been written about the idea of the first look – from the first glimpse of sun rise at the edge of ocean to the psychology of impulsive buying soon after seeing a dress or a handicraft. Human mind is structured to form opinions at the very instant it perceives something, often at extremes like ‘for it or against it’. As such, it is important to design products for positive appreciation at the very first look.
Architecture is no different to the theory of initial impacts and immediate acceptance. Real estate agents can narrate cases of tenants rejecting rental houses simply because they did not like it as they walked into the house. Many architects have the gift of garb to convince a potential building owner, yet once built if the structure does not appeal right from the entrance, the clients feel let down.
There is a term called ‘sense of entry’ – though often used in architecture, it is a simple word that suggests how we perceive a building as we enter it. Walking into a 5-star hotel is not the same as entering an art gallery or going into a coffee house with friends. If we feel good as we enter, there are greater chances that we would like the interiors too, for the outside can suggest what could be in store inside.
The elevation of the building is an interface between outside and inside, hence virtually dictates how the building merges with nature. Some designers believe their creations should appear distinct from the outside. While theoretically we can accept it, practical problems creep when every building looks different, creating visual clutter.
People believing in context, collective appeal, urban aesthetics, green sense and such others argue for the elevation to merge with nature around. Besides vegetation, rocks and soil are among the most common materials we see around us, which take the form of size stones and clay products to get applied to construction. Being a direct product of nature, they do not degrade much due to rain and sun, lowering the life cycle costs across decades. There is a certain harmony created with the outside view, irrespective of it being a single building or a group. With multitude of natural materials available today, this approach offers many permutations and combinations in elevation making.
Sense of entry and perception of the interior are becoming more important than ever, as increasing number of buildings are adorning a green façade. Not all of them are really green or eco-friendly buildings, but look like one. In these days of the fake and the real, theories can come in handy to choose the real.